Contemporary Research in E-Branding

Publisher : IGI Global

ISBN-13 : 1599048159

Page : 378 pages

Rating : 4.5/5 from 159 voters

Provides research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications.

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Contemporary Research in E-Branding
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Provides research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications.
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