Games & Activities

Contemporary Research in E-Branding

Bandyopadhyay, Subir 2008-11-30

Publisher : IGI Global

ISBN-13 : 1599048159

Page : 378 pages

Rating : 4.5/5 from 159 voters

Provides research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications.

More Books:

Contemporary Research in E-Branding
Language: en
Pages: 378

Contemporary Research in E-Branding

Authors: Bandyopadhyay, Subir
Categories: Games & Activities
Type: BOOK - Published: 2008-11-30 - Publisher: IGI Global

Provides research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications.
Contemporary Research in E-marketing
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Pages: 375

Contemporary Research in E-marketing

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Brings together work being conducted in may disciplines to address the intrinsic inter-disciplinarity of E-marketing.
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Pages: 213

Contemporary Research in Brand Management (UUM Press)

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Categories: Design
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This book is about research in brand management and contemporary issues in marketing. It is designed to bring today’s professionals, managers, academicians an
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Pages: 328

Contemporary Issues in Social Media Marketing

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Categories: Business & Economics
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In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the pe
Advances in Electronic Marketing
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Pages: 318

Advances in Electronic Marketing

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"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing,
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Language: en
Pages: 414

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Authors: Gabriele Siegert
Categories: Business & Economics
Type: BOOK - Published: 2015-08-07 - Publisher: Springer

This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different vie
Strategic Innovative Marketing and Tourism
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Pages: 1330

Strategic Innovative Marketing and Tourism

Authors: Androniki Kavoura
Categories: Business & Economics
Type: BOOK - Published: 2019-07-03 - Publisher: Springer

This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to
The Routledge Companion to Contemporary Brand Management
Language: en
Pages: 616

The Routledge Companion to Contemporary Brand Management

Authors: Francesca Dall'Olmo Riley
Categories: Business & Economics
Type: BOOK - Published: 2016-07-15 - Publisher: Routledge

The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely co
Consumer Behavior, Organizational Development, and Electronic Commerce: Emerging Issues for Advancing Modern Socioeconomies
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Consumer Behavior, Organizational Development, and Electronic Commerce: Emerging Issues for Advancing Modern Socioeconomies

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Information Technology for Management: Current Research and Future Directions
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This book constitutes extended selected papers from the 17th Conference on Advanced Information Technologies for Management, AITM 2019, and the 14th Conference