Franchising Hospitality Services

Publisher : Routledge

ISBN-13 : 0750647728

Page : 294 pages

Rating : 4.5/5 from 728 voters

An overview of the issues, debates and challenges of business franchising. It looks at the issues from both an academic and practitioner perspective, then examines service sector groups in the hospitality industry, such as hotels, leisure and catering, using examples and illustrations.

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