New Perspectives on Critical Marketing and Consumer Society

Publisher : Emerald Group Publishing

ISBN-13 : 1839095563

Page : 252 pages

Rating : 4.5/5 from 563 voters

Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing,branding and consumer behaviour.

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