Strategic Sports Event Management

Publisher : Routledge

ISBN-13 : 0750659831

Page : 267 pages

Rating : 4.5/5 from 831 voters

The hosting of sports events, be they large international events or smaller niche interest events, has huge and long-lasting impacts on the local environment, economy and industry. Strategic Sports Event Management: An international approach provides students and event managers in the industry with an insight into the strategic management of sports events of all scales and nature. The framework offers a planning process that can be used to firstly understand the importance of a strategic approach, and secondly how to implement strategies that can achieve successful sports events over the short and long-term. Using international case studies such as the Sydney olympics 2000, Boardsurfing events in the UK, US and Australia, Manchester Commonwealth Games 2002, Salt Lake City Winter Olympics 2002 and Athen Olympics 2004, this text looks at: * The organisations involved such as the IOC, FIFA and IAAF, and their interactions with charities, teh media and promoters. * The planning process; short term and long term benefits, and evaluations. * Operational strategies including IT, communications, equipments and personnel. * The importance of long-term as well as short term strategic plans and the impact of hosting sports events. * Builds a conceptual framework for the planning, organising, managing and evaluating of sports events. * International cases and examples, of both large and small sports events, from first-hand experience and research.

More Books:

Strategic Sports Event Management
Language: en
Pages: 267
Authors: Guy Masterman
Categories: Sports & Recreation
Type: BOOK - Published: 2004 - Publisher: Routledge

The hosting of sports events, be they large international events or smaller niche interest events, has huge and long-lasting impacts on the local environment, e
Strategic Sports Event Management
Language: en
Pages: 437
Authors: Guy Masterman
Categories: Sports & Recreation
Type: BOOK - Published: 2014-05-16 - Publisher: Routledge

The hosting of sports events – whether large international events, or smaller niche events – can have a significant and long-lasting impact on the local env
Strategic Sports Event Management
Language: en
Pages: 374
Authors: Guy Masterman
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: Routledge

Provides event managers with an insight into the strategic management of sports events of all scales and nature. It uses new international case studies througho
The Sports Event Management and Marketing Playbook
Language: en
Pages: 542
Authors: Frank Supovitz
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: John Wiley & Sons Incorporated

Publisher Description
Studyguide for Strategic Sports Event Management: Olympic Edition by Guy Masterman, ISBN 9780080949628
Language: en
Pages: 120
Authors: Cram101 Textbook Reviews
Categories:
Type: BOOK - Published: 2014 - Publisher: Cram101

Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS1
Sports Event Management
Language: en
Pages: 236
Authors: Ben Tyson
Categories: Electronic books
Type: BOOK - Published: 2016-09-06 - Publisher:

Exploring sports event management from a Caribbean, small island developing state perspective, this volume uses the events of the recently held Cricket World Cu
Event Management
Language: en
Pages:
Authors:
Categories: Festivals
Type: BOOK - Published: 2009 - Publisher:

The Adweek Directory
Language: en
Pages:
Authors:
Categories: Advertising agencies
Type: BOOK - Published: 2008 - Publisher:

Just the Facts 101 Textbook Key Facts [to Accompany] Study Guide for Strategic Sports Event Management
Language: en
Pages: 0
Authors:
Categories: Sports administration
Type: BOOK - Published: 2014 - Publisher:

Sports Market Place
Language: en
Pages:
Authors:
Categories: Athletics
Type: BOOK - Published: 2008 - Publisher: